message privately
Secret language
As a brand, WhatsApp values privacy. But in 2021 there was an app update that left people feeling unsure about their privacy on the app. To address people’s concerns around privacy we told rich and visually bold stories that focused on everyday moments where users expect things to be private.
Created in collaboration with the agency team in Germany, Secret Language reveals the behind-the-scenes education that went into learning the language of a loved one. It was one of three films created under the global ‘Message Privately’ campaign for WhatsApp where we helped the brand ensure and empower users that their messages continued to be private.
