Robinhood

No one runs your money like you

I joined AKQA guns blazing by winning my first pitch within the first month of me joining. From there, I went on to lead the brand's first-ever marketing campaign following a successful IPO.

Robinhood changed the game when it came to investing. Suddenly, no one needed high-powered investment companies, and fifty white guys in suits controlling our money. With Robinhood you could be the white man in a suit without being a white man in a suit. You make the buys, the sells, and the trades with no trade-offs. You’re all of those white guys, rolled up into one.

We partnered with director Ian Schwartz to bring this concept to life with content spanning social, online and TV, focusing on the national NBA broadcast. By showing up where everyday investors are spending their time, the series celebrates individuality and expertise as they do the work it takes to run their money on their terms.