Wells Fargo
You’re doing it right
Helping Wells Fargo speak millennial without sounding like your dad at a TikTok convention
Wells Fargo wanted to launch its first ever no-fee credit card to an audience that they had not spoken to directly before — millennials. We took their generous market-leading value proposition and instead of selling a “product,” we made it about rewarding people for doing their own thing—buying coffee, shopping local, whatever. No gimmicks, no fake perks, just real rewards for real choices. It was about shaking up a tired category and giving the brand some much-needed swagger.
