Robinhood Crypto
The no fees crypto song (and other smart ideas)
Why would people choose Robinhood to invest in crypto?
Two words...No. Fees.
That’s music to your ears and your wallet. So we made music.
we also did more strategic stuff like challenge the entire crypto marketing genre by meeting the audience where they were at.
Crypto quickly gained a reputation of being the playground of the elite. With the unnecessary use of celebrity and references to space. It made crypto seem so cryptic. Also, the elite don’t care about fees. But we do.
Robinhood allows customers to be to be free from fees, free from confusion, free from the old ways, free from other people deciding for you.
