Women for biden-harris
the fight to win back america
2020 was an important year for America. It was not just another election, it was a fight to win back Democracy. It also happened to be the year I became an American citizen so maybe I was feeling extra patriotic. I was excited to be able to vote for the first time and I wanted to make it count.
I volunteered with the Women for Biden-Harris group — an all-volunteer grassroots digital coalition. I worked closely with the founders while leading creative services for our national, state, and sister coalition teams across social platforms. I helped the organization scale using social media marketing, co-created a Giphy channel (that got absorbed by the official Biden-Harris campaign) to help spread awareness around early voting, and facilitated talent partnerships for a GOTV marathon that grew to be the largest in the country.
After we won the elections, I built and led a creative team of dedicated volunteers. One of our biggest accomplishments was building an updated Brand Book that helped the organization transition beyond the elections.
“Grassroots Organizers Build Playbook For Tech-Powered Networking In Pandemic”
— Forbes
