cannes young lions

The Problem: Sexual harassment and assault against women is rampant across India. Yet, civic and political leaders continue to put the blame on the victims and come up with the most ridiculous excuses for the ever-increasing threat to the safety of women. 

The Idea: To expose the blatant stupidity of these statements we turned these very real statements into suggestions of safety by running a print ad with warning stickers that instigated readers to paste them on various objects around the country.  

The 'guerilla-satire' nature of the message is designed to go viral in the real world and across social media sites with the intent to start meaningful conversations about #whatcausesrape. And in due time it will put pressure on Indian leaders to take a more serious and responsible stance towards women's safety in India.